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AIGA Join Us Campaign
education
Client:
AIGA
Product:
Membership Campaign
Medium:
Print
Description:
To promote membership in AIGA, Alfalfa Studio envisioned a campaign that would abandon a sterile corporate façade. In its place, we would build a vision of AIGA from the inside: organic, connected, pulsing communities of designers at local and national levels. The living tissue of community is the central idea: an organism, rather than an organization.
This highly successful campaign helped the AIGA to increase its membership –in only one year– from 15,000 to 22,500 members.
The formal content in the poster (the central piece of the campaign) is the full information about AIGA: its mission, programs, events, resources, chapters, and medalists from 1920 through 2006. But there is a second, informal layer of content as well. Regional colloquialisms submitted by over 100 national and international members of AIGA give this designing organism its voice. All these details are pulled together through their contrast with the 3-D red metallic ribbon at the center of the poster. With its generous curves, it hangs like a doorknocker extending its welcome: Join Us. The campaign included nearly a dozen pieces, from the central poster/capabilities brochure, to reminder postcards, an application card, an application brochure, and stickers.
Ok, we have to admit that we love low-tech stuff. So why not share our top 7 gif animations of the week? Hey, It’s Tuesday, let’s spice the day up a little! Enjoy our selection. Let us know which one … Read more
We recently discover the intriguing work of Bohyun Yoon. The ingenious use of mirrors, shadows and his use of technology applied to the human body brings to mind some of the work of German artist Rebecca Horn. Out of his … Read more
This weekend New York City hosts Artexpo New York, the world’s largest fine art trade show. Over its 33-year history, Artexpo New York has hosted many of the world’s most renowned artists, including Andy Warhol, Peter Max, Robert Rauschenberg, Robert … Read more
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