Graphic experimentation is a big part of our studio’s culture. Last year, we started a new collection for Alfalfa New York, our online store. The collection titled Seven Days a Week is a typographic interpretation of the days of the week. If Monday were a typeface, which one would it be? If Thursday were a person, how would he/she look like? What makes Saturday a Saturday? These are some of the questions we asked ourselves.
As a graphic design company, we believe it’s important to keep experimenting. Experimentation forces us to see design with fresh eyes, which in turn makes the creative work for our clients much stronger and memorable.
Sunday is an interesting day. Sunday’s meaning varies according to different cultures and contexts. It’s the beginning of the week and it’s the end of the week. It’s the link between the last and the first day. Some say is a day of rest, the day to go to church, the day to have brunch with friends, the day that, as children, made us sad because the weekend is almost over and we have to go back to school the next day, for many Mexicans is the day to go see a soccer game, and for many Sunday is the day to visit grandma. Overall Sunday feels like a day of full circle.
In our approach, we decided to examine the idea of coming and going, of entering and exiting via a new typography. For inspiration, we look at impossible objects (also known as an impossible figures or an undecidable figures). Impossible objects interested us because they encompass psychology, mathematics and art without falling entirely into any one discipline.
We marveled studying the work of Swedish artist Oscar Reutersvärd, “the father of impossible figures,” who was the first to deliberately design many impossible objects. We also looked at the work of artist M. C. Escher. The Dutch graphic artist produced many drawings featuring paradoxes of perspective gradually working towards impossible objects as well.
Impossible letters using 'shadows'
After we completed the six letters making the word S-U-N-D-A-Y (above and below), we kind of liked what what’s happening. We applied it to a graphic t-shirt, which will be produced by Alfalfa New York this spring. In fact, as work-in-progress, we have two layouts to show you. Which one do you like better, the horizontal or the vertical composition?
Do you prefer the horizontal or the vertical composition? the t-shirt will be for sale in our store
The result of ‘SUNDAY’ inspired us to keep drafting additional letters, our goal is to complete the entire alphabet. The task seemed easy at first, but I assure you, it’s harder than what it initially seemed. Currently, we are furiously working on all the letters of the alphabet. We’ll publish a poster and make it into a digital font to give to our friends and colleagues. Stay tuned!
For now, we’ll show you some of the finished letters. They are fun, don’t they?
Sunday in outlines
The 'G' is an important letter
The 'F' turned out really fun
You gotta have an 'X' in there
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